Most people know what an App is. They hear about them on TV and if they own an iPod, iPhone or iPad, they can automatically access a suite of Apps. An App you may be familiar with could be a Calendar, the Weather or perhaps even a Banking App. Then, of course, there is an enormous range of entertainment Apps.
How Can an App Help Your Business?
You can use an App as:-
- A promotional/marketing tool (which is usually free)
- Or the App can be sold as a product
Like with any other promotional and marketing tools, your main aim is to provide some valuable information to existing and potential clients. Within your free App you can also direct the viewer to a website, video, book etc. where you encourage them to purchase something of even greater (yet related) value. This is known as Attraction Marketing and is much more successful than the old fashioned ‘push/pull’ form of marketing.
Unfortunately most Micro and Home Based Business operators would not even consider developing an App because of the prohibitive cost of building one. Yes, you do have to have a marketing budget to allow you to develop an App, but my aim is to make this exciting tool cost effective and available to small business.
You have probably heard that Australians are leading the world in the number of citizens who own an iPod, iPhone or iPad. When it comes to technology, Australians go crazy. We led the world in the number of mobile phones owned by individuals; now we are using smart phones and tablets.
Recent statistics show that 80% of websites are now being access by mobile devices. Are you still in the 20%?
This is why you need an App!
This is the new tool you should be using to promote your business. I wonder how many existing websites are able to be read by an iPod, iPhone or iPad? It is something you should look into if you are serious about promoting your business online.
You, too, can have me design a similar App for you.