I am often asked “Just what makes a good business”? No doubt it is the quality of what is offered and the ability to market it successfully. But what makes the business extraordinary, is the way in which the business owner (and staff) treat their customers.

So, how can you best focus on your customers? The main way is to stop thinking about your business and rather think about what your customer wants. You need to find out what they are looking for and what can you do for them.