It is important that your blog contains unique and informative information. It has to be on a topic of interest and must capture the attention of readers. You do not want to promote your business openly, but rather slot in links to your website or other articles of interest in your blog.
You want readers to be proactive and share what you have written. Once they are prepared to ‘click’ and make a ‘comment’, you know that your content is of interest. The more interaction you can encourage from readers, the better ranking you will receive with search engines and the more interest your business will create to potential and existing clients.