We are all sick to death of receiving dozens (and in some cases hundreds) of junk emails that we have not requested for product or services that we do not want. Nevertheless, emails are a very important tool when promoting and marketing your business, particularly to those you know.

There are some essential points that you need to cover when using emails.

• First of all, make sure that you have a well-designed signature that includes your logo, phone number and websites. Perhaps add a slogan as well; but DO NOT add a ton of information that the recipient does not want to read.