Is Pay Per Click an Effective Way to do Business Online?

Many people use Pay Per Click (PPC) very successfully; others lose a lot of money using PPC. There are many ways to Market your products and services online, but Binh An Nguyen’s personal favourite is PPC because of its speed and flexibility. PPC is used via search engines, advertising networks, and content sites. Advertisers pay their host only when their ad is clicked on. The biggest traffic broker in PPC is Google Adwords. When you search for a particular term on Google, there are two sets of results returned; organic search listings, and the ‘Sponsored Links’. One of the main reasons why the PPC model is used over other Internet Marketing models e.g. Search Engine Optimisation (SEO), is because you can literally set up a campaign in PPC and start seeing traffic and results in a matter of minutes. The […]