Category Archives: Marketing

Make Your Website Mobile Friendly

Cyber Lady holding LaptopIs your website and blog ‘mobile’ friendly? This means, are they set up so that they can be viewed on mobile phones, tablets etc.

Google has decided that your websites and blog will be given a lower ranking if they do not comply to mobile requirements.

You therefore have to make a decision….is it important for your website to be found when being searched for by potential clients and do you want your website or blog to be looked at by folk using mobile phones etc.? It the answer is ‘yes’ to either of these, then you need to get your existing sites changed over.

Why Should You Have an App for Your Business?

cyber lady looking at youMost Small, Micro and Home Based Businesses cannot see any real value in spending their ‘hard to come by’ cash on developing an App to market their business. Many businesses do not have a marketing budget and simply do not treat marketing as a number two priority for their business (number one is producing the product or service).

Some business operators think that it would not be possible to build an App to suit their type of business. But, as an App is a marketing tool, every business can use an App to promote and market themselves.

How to Find Potential Clients and Convert Them to Sales

Laday squeezing mouseI am often asked “Just what makes a good business”? No doubt it is the quality of what is offered and the ability to market it successfully. But what makes the business extraordinary, is the way in which the business owner (and staff) treat their customers.

So, how can you best focus on your customers? The main way is to stop thinking about your business and rather think about what your customer wants. You need to find out what they are looking for and what can you do for them.

How to Build Your Business Via the Internet in 2015

Woman looking downYou don’t have to have a business which sells product or services online to still have the Internet help your business to grow. These days most people use the internet daily to assist them with their research and help them find product or services they are looking for. Actually, the internet search engines are probably more commonly used than the telephone Yellow Pages.

If your potential and existing clients are using the internet to help them in business, then it is important that they can find you and your business on the internet. This means that you require one of more of the following: a website, a blog or social media accounts (preferably all three).

Building a New Website?

lady with webpagesIt can be very exciting when making the decision to build a website, whether you are going to do it yourself or whether you will pay someone to do it for you. However, so many people are then disappointed when the website is finished because they realise that they have forgotten many important aspects.

Before beginning, have a plan. In this plan you should be very clear about just what it is you want your website to do for you. Most businesses want their website to be a marketing tool and therefore it is very important to know just ‘what’ and ‘how’ you want to market your business.