Most Small, Micro and Home Based Businesses cannot see any real value in spending their ‘hard to come by’ cash on developing an App to market their business. Many businesses do not have a marketing budget and simply do not treat marketing as a number two priority for their business (number one is producing the product or service).

Some business operators think that it would not be possible to build an App to suit their type of business. But, as an App is a marketing tool, every business can use an App to promote and market themselves.